OkCupid Redefines ‘DTF’ in Striking Ads That Are Like Little Works of Art
Any millennial who’s been single in the past 4 years will probably be more than qualified to talk about the black hole that is Tinder. Some who have found love hail it as the best thing since sliced bread, others have branded it as a negative take on dating which encourages hook-up culture. There’s one thing we can all agree on though: when you start swiping, it’s very hard to stop Ultimately, dating apps foster every introverts ideal scenario; getting to know someone before you actually commit to leaving your house and meeting them in person. Alongside the new culture comes a new vocabulary. Standing for do we even need to tell you? Taking the phrase DTF and changing the connotations of the F from sexual, to anything that you want them to mean, this is hook-up culture re-branded. Nothing better than the all-natural, unpasteurized, cage-free, no artificial flavors date.
OkCupid Gave DTF a New Meaning and It’s Working
What is dtf on dating sites Okcupid gives new meaning to the phrase dtf in dating apps first The dating site rethinks that blunt Okcupid is dtf in what is dtf on dating sites a manner of speaking Okcupid redefines dtf in what is dtf on dating sites striking ads that are like little works Originally meaning down to fuck A definitive list of dating acronyms you need to know Indeed, if we give in real estate groups, religions, belief systems, ethnicities, and all. Such an affair was doomed to become a political scandal, users what is dtf on dating sites can refine future recommendations for a given profile by rating the shows watched and by their ongoing viewing habits.
The dating site rethinks that blunt old acronym, originally meaning down to fuck, by making it the centerpiece of a new campaign from Wieden Okcupid gives new meaning to the phrase dtf in dating apps first. Free dating should by Kaylin on Android samples used as streamer.
Updated: Feb You DTF? Well, maybe not in that way. The company OkCupid created a retro ad campaign that redefines one of the most popularly used abbreviations amongst millennials. Let’s get down to figure out what they did. For the two of you that don’t know, OkCupid is an online dating site that uses math to match you up with the ideal partner rather than scrolling through people that you aren’t interested in.
What is dtf on dating sites
OkCupid wants singles to know that its users are DTF, but not in the way you might think. The dating app is unveiling its first-ever marketing push this week with a slew of out-of-home posters and digital posts that give new meaning to the acronym. Last month, it rolled out a feature called Discovery that lets users search for people via shared interests and passions. The brand also recently announced that users will be asked to use actual names rather than goofy usernames like DaddyzPrincess29 in their profiles, a move that received swift backlash from users who prefer the anonymity that OkCupid offers.
This move by OkCupid comes at a time when its dating app rivals like Bumble, continue to diversify their offering.
Posted: Feb 8, BE.
Come in really close. God forbid anyone hears. So… sometimes I have a sex drive. And… oh god. So the other week I was pondering the amount of time I waste in small talk and pointless conversations with Tinder matches. Then a lightbulb clicked on above my head. But what would I say? It had to be short, simple, and to the point. OK, so this method was hardly going to attract gentlemen. What did I expect? I immediately ruled this guy out, but messaged him back anyway.
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November 19, — SetMeUp, a social discovery app, announces that in its initial release it achieved over 3 million searchable profiles. The app utilizes friend-of-friend connections to help individuals meet new singles and enrich their first date experiences. SetMeUp creates an ecosystem where people can meet as they normally would offline, through their mutual friends. By leveraging Facebook, which people already trust and feel comfortable using, SetMeUp enables people to find and easily connect with their friends of friends.
Users are able to connect to people who they are more likely to trust because everyone falls within the same social circles. This is particularly appealing to the college market since they can avoid the stigma of telling their friends they met someone online.
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The best part? Copywriter Ian Hart shares his perspective behind the campaign. Because I mean, they really do. Modern dating treats emotions like a disposable commodity. In my eyes, this type of empowerment is perfectly timed with the current national conversations about equality, sexual assault and harrassment. OkCupid has leaned into the idea that people want to be their true selves when dating and incorporated it into their brand footprint.
You have stories to tell, and passions to share, and things to talk about that are more interesting than the weather. OkCupid has taken steps to make sure this philosophy extends to the actual app features as well. Rather than needing little else than a username and password to sign up, users are now required to answer real questions to build out a profile, rather than relying solely on location and looks. With the user changes occurring within the last year and the campaign only just launching this month, the results of this shift are yet to be seen.
Does this shift set them apart in the landscape of online dating brands? If this campaign compels you to give online dating another shot, let us know in the comments below!
Campaign Crush: OkCupid is DTF
Let’s untangle these confusing terms together. The word alone is enough to strike fear into the hearts of women everywhere. For centuries we have been putting ourselves out there, fear, rejection, and bitter disappointment awaiting us at every turn. But where previous generations were often left confused and abandoned with no explanation, today’s online daters have the benefit of the internet, where a term has been created for almost any awkward dating situation you can think of.
dating term dtf.
So if DTF is here to stay, we can change its meaning so it does the opposite of what it does now. So instead, it makes you feel confident and empowered. Flip that hair. Fight about the President. Fall head over heels. Because you deserve the exact same thing that dating deserves: better. OkCupid is the dating app that shows who you really are, beyond just a photo. You have stories to tell, and passions to share, and things to talk about that are more interesting than the weather.
OKCupid’s new campaign is giving a whole new meaning to DTF
By Carly Stern For Dailymail. Or down to furiously make out. Or even down to fall head over heels. The dating app has just released a new ad campaign that encourages men women to be DTF, whatever that means to them — allowing users to redefine the sexual acronym to make it more about meeting a partner than finding a hook-up.
Definition for DTF. DTF means “Down To F**k”. This is the most common meaning for DTF on online dating sites, such as Craigslist, Tinder.
Image: pexels. The Good. OkCupid OkCupid has a huge dating pool, dating uses a whole bunch of algorithms dtf find your perfect match. I’ve said this a best times free and I’ll say it dating: OkCupid’s advertising is outstanding. They deserve dtf applause just for that, but I realize many people on dating apps care about more than the aesthetics. Good thing OkCupid is so much more than that, taking compatibility best into account that other sites haven’t even thought of.
Who it’s good for: This is the place for, well, pretty much everyone who takes dating seriously, but still budget to have fun. Though OkCupid’s advertisements may have “DTF” plastered all over site, best site’s intentions and okcupid process are no joke. We also want best mention that Sites and its user base is pretty liberal. The ads with same-sex couples are dtf obvious giveaway, but OkCupid has snuck in other little features to weed out more conservative-minded people.
This can help you avoid awkward date conversations in the future.
New Facebook App Redefines the Meaning of DTF – Dating Through Friends
Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex. Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire.
She breaks down the correlation between people’s political leanings and their success on the platform. Finally, we get a sense of what the site is learning from its user data.
The point being: Dating can and should be about more than hookups. The headlines are matched with fun, brightly colored photographs. The campaign marks the latest attack on dating culture, which has come to seem dehumanized in the binary, swipe-left-or-right age of Tinder. It asks users more than a dozen questions while setting up a profile and recently launched OkCupid Discovery, which lets users search by passions and interests. The ads are aimed at anyone who wants to bring their full selves to dating.
Because I mean, they really do. Modern dating treats emotions like a disposable commodity. We needed the visuals to reflect this. I feel that this campaign really connects to millennials and gives it a refreshing colour and attitude towards online dating. The colours, photography and art direction really made the attitude and tone of voice of this idea come alive. Only issue is that I think it needs to be adapted into the Singapore lingo if its done here. As Millennials are generation that are aren’t afraid of being loud and opinionated, I think the way they re-defined the term DTF is fantastic and this example could really be a good reference for me to solve a brief by understanding the target audience’s mindset and coming up with a strong insight that sets the structure for the idea.